Haagen-Daz and Suggestive Advertising

Saw this sign near ParkNShop the other day. Didn't notice at first, but once I did, I had to run straight back to the vegetable stall to borrow my mother's camera ^^ (Mothers can be oh so awesome sometimes! Most of the time.) I don't think the Vegetable-woman was much impressed.

Is... is that a TONGUE?

EDIT:
Oh, and happy March everyone (: